Partners in Sustainability: Clif Bar

In the “Partners in Sustainability” series, we turn the spotlight to our clients, many of whom are setting new standards for social and environmental responsibility in business. All of them, of course, have made the commitment to sustainability by ensuring that their operations are aligned with their values. We invited them to speak directly to the connection between green printing and sustainability.

We continue the series with Clif Bar, a company that doesn’t just look at the bottom line – it looks at all five bottom lines.

About Clif Bar

Clif Bar & Company is a leading maker of all-natural and organic foods and drinks, including the organic certified CLIF® BAR energy bar, delivering Nutrition for Sustained Energy®, and LUNA®, The Whole Nutrition Bar for Women®. Committed to sustainability, Clif Bar & Company works diligently to reduce its footprint on the planet from the field to the final product. For more information, please visit www.clifbar.com.

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Clif Bar and Sustainability

We’re working to understand the impact of everything we do—from farmers’ fields to our final products. Ultimately, we hope to become not just a more sustainable business, but also a restorative one.

Founded on a love of the outdoors and a passion for making and enjoying good food, we recognize that we need to reduce our footprint through the food we make. As our business grows, being profitable sustains our business, but equally important are our four other aspirations—or bottom lines: sustaining our brands, our people, our community, and the planet.

Printing Green

On Earth Day 2001, we formally launched our sustainability program making a commitment to green our business. As we evaluated our business practices, transitioning from traditional printing to green printing was a natural progression for us. Conversations began to happen with our business partners; Greenerprinter being one of them. Through their services, Greenerprinter educated us about the importance of green printing and helped us support our aspirations of sustaining the planet and sustaining our business.

Green Printing & Sustainability

Making the change to green printing helped educate our organization about the importance of using less paper and utilizing the latest green printing technologies. Supporting Greenprinter in their efforts helps us meet the commitment we made to lessen our environmental footprint in 2001.

Thanks to Sandy Biagi from Clif Bar for her assistance in providing this information!