CEO Mario Assadi Speaks on Sustainability

Last weekend as other people relaxed with family and friends at a BBQ picnic, on a brisk hike or at the beach, Greenerprinter CEO Mario Assadi was gearing up to share his passion for sustainable business at the 2010 International Graphic Arts Education Association (IGAEA) conference at Illinois State University.

The IGAEA is a partnership between educators and industry professions who are dedicated to sharing the theories, principles, processes and techniques behind graphic communications and imaging technology.

The theme of this year’s IGAEA conference was “Sustainability: Our Discipline, Our Programs, Our Future.” The weekend’s discussions revolved around understanding the trends shaping the discipline. And according to IGAEA, also on “building and maintaining viable, lasting graphic communications 5479 programs.” On Monday, July 26, Mario addressed the concept of triple bottom line of business sustainability and how graphic arts students can help champion a campus greening effort.

So who is Mario Assadi? Mario holds a degree in Engineering and became involved in the prepress industry during the very early stages of desktop publishing.  In 1988, he founded Tulip Graphics, one of the first digital service bureaus in California. Nearly a decade later, he moved into digital printing and then conventional offset printing. In 2004 Mario launched Greenerprinter, the first online print provider to offer recycled paper and green printing exclusively.

Thanks in part to Mario’s deep commitment to sustainable printing practices,  IGAEA conference attendees went home better equipped to teach sustainable technologies today, and to become a driving force in the green campus movement.