Print Technology Moves Into a New Age of Sustainability

If you are a regular Greenerprinter blog reader, you now have a solid understanding of the history of print technology, starting with A Quick History of Early Print Technology. Today, let’s take a closer look at four ways Greenerprinter is helping to move printing into a new era of sustainability:

Variable Data Printing

VDP (also called one-to-one marketing or personalized printing) offers customized, targeted encounters with prospective customers. VDP can dramatically increase response rates to your printed pieces while reducing overall printing costs (due to shorter, more targeted print runs as opposed to traditional “shotgun” campaigns).  VDP can be especially powerful when integrated with cross-media marketing campaigns.

Quick Response Codes

A QR code (short for Quick Response code) is a revolutionary new bar code that can be read by smart phones (and other devices with cameras) to automatically perform such functions as:

• Add your contact info to a user’s address book.
• Take a user to a specified web page.
• Find your business using Google Maps.
• Dial a phone number, send a text message and more!

Our site makes it easy to automatically add a QR code to your business card, postcard, brochure, banner or just about any other item we produce.

Large Format Latex Printing

Our eco-friendly large format printer can print up to 60″ wide using latex inks from Hewlett-Packard. Latex inks are pigmented, water-based inks that use an innovative aqueous-dispersed polymer (”latex”) technology. The most popular use for this cutting-edge printing equipment is greening trade show graphics or event signage.

State-of-the-art Equipment

Almost every piece of printing equipment at Greenerprinter’s Berkeley shop was purchased within the last four years. Our HP Indigo, saddle-stitcher and most of the machinery in our bindery are new. Newer equipment not only produces state-of-the-art results, but also uses the latest and most efficient technologies to do it, which allows you to print smarter.

So whether you need 5,000 catalogs, 50 postcards, or a single tradeshow banner, our diverse array of equipment allows us to produce your project on the device most suited for it, with maximum efficiency and minimal waste.

This powerful combination of high-tech equipment, efficient techniques and exciting new digital technologies is helping us to take printing into a new age of responsibility and sustainability.