QR Codes are the perfect marriage of print and mobile smart phone technology. Users simply point their phone at your QR code and can instantly:
Place a QR code on an event or tradeshow banner that will automatically take users to an event schedule or other website:
A QR code on a postcard can be an effective way to convey more information than would typically fit on a postcard:
Place a QR code on your business card and users can automatically add all of your contact info to their address book:
Also effective for: Presentation folders.
Sometimes there just isn't enough room for everything you want to say. This can be especially true for manufacturers who want to cut costs and save resources on packaging or other on-product branding elements. That's where QR codes can help... use a QR code to link to your company's homepage or important product information:
QR Codes or, "Quick Response" codes, are barcodes that can be read by mobile phones. They allow an interactive element to be effortlessly added to your printing.
A QR Code can include phone numbers, text messages, V-Card data, HTML links or even plain text. Once scanned, your phone or QR enabled device will translate the information and open the appropriate program to use the encoded data. The unique properties of QR Codes allow users to scan codes when they're upside down or even wrapped around a curved surface.
There are many different QR code scanning utilities available for the different smart phones on the market, many of them free. QR codes are extremely popular in Japan (where they were invented), but are just starting to catch on in the US. As they become more popular, more and more users will add theses utilities to their phones, and it is likely that eventually most smart phones will ship with some type of QR reader installed.
Perform a a Google Search for QR code readers (add the make of your phone to narrow results):