{"id":663,"date":"2025-05-09T04:22:00","date_gmt":"2025-05-09T04:22:00","guid":{"rendered":"https:\/\/www.greenerprinter.com\/blog\/?p=663"},"modified":"2026-09-09T04:22:47","modified_gmt":"2026-09-09T04:22:47","slug":"what-is-a-travel-brochure-plus-how-to-make-one","status":"publish","type":"post","link":"https:\/\/www.greenerprinter.com\/blog\/what-is-a-travel-brochure-plus-how-to-make-one\/","title":{"rendered":"What Is a Travel Brochure? Plus How to Make One"},"content":{"rendered":"\n<p class=\"has-large-font-size wp-block-paragraph\"><strong>What Is a Travel Brochure?<\/strong><\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">A travel brochure is a folded, printed piece designed to promote a destination, trip, or travel service \u2014 persuading someone to visit a place or book a trip by combining photography, key facts, and short, appealing copy. You&#8217;ll see travel brochures used by tourism boards, travel agencies, hotels, and tour operators, as well as as a common school project format for students learning to research and present information about a country or region.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">A travel brochure is a specific type of <a href=\"https:\/\/www.greenerprinter.com\/products\/brochures\">brochure<\/a> \u2014 the folded, unbound printed format also used for products and services \u2014 just focused specifically on travel and tourism content. If you want the fuller breakdown of how brochures differ from other folded formats like pamphlets, see <a href=\"https:\/\/www.greenerprinter.com\/blog\/pamphlet-vs-brochure-are-they-different\/\">pamphlet vs. brochure: are they different?<\/a><\/p>\n\n\n\n<p class=\"has-large-font-size wp-block-paragraph\"><strong>What Does a Travel Brochure Include?<\/strong><\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">A strong travel brochure typically covers:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-medium-font-size\">A destination overview \u2014 where it is and what makes it worth visiting<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Key attractions and activities \u2014 landmarks, experiences, or things to do<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Practical details \u2014 best time to visit, how to get there, or general travel tips<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Photography \u2014 images that do a lot of the persuading, often more than the text<\/li>\n\n\n\n<li class=\"has-medium-font-size\">A map \u2014 especially useful for orienting a reader unfamiliar with the destination<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Contact or booking information \u2014 for travel agencies or tour operators specifically<\/li>\n<\/ul>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Not every travel brochure needs every item on this list \u2014 a school project brochure might skip booking info, while an agency brochure might skip a full destination overview in favor of package pricing. The common thread is that everything included is meant to make someone want to go.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.greenerprinter.com\/blog\/wp-content\/uploads\/2026\/09\/20240112-Greener-Printer-DSC09479-2-1024x683.jpg\" alt=\"An open, multi-fold brochure displaying a street map titled &quot;Yerba Buena \/ SoMa&quot; alongside transit information and location listings against a light blue background.\" class=\"wp-image-670\" srcset=\"https:\/\/www.greenerprinter.com\/blog\/wp-content\/uploads\/2026\/09\/20240112-Greener-Printer-DSC09479-2-1024x683.jpg 1024w, https:\/\/www.greenerprinter.com\/blog\/wp-content\/uploads\/2026\/09\/20240112-Greener-Printer-DSC09479-2-300x200.jpg 300w, https:\/\/www.greenerprinter.com\/blog\/wp-content\/uploads\/2026\/09\/20240112-Greener-Printer-DSC09479-2-768x512.jpg 768w, https:\/\/www.greenerprinter.com\/blog\/wp-content\/uploads\/2026\/09\/20240112-Greener-Printer-DSC09479-2-1536x1024.jpg 1536w, https:\/\/www.greenerprinter.com\/blog\/wp-content\/uploads\/2026\/09\/20240112-Greener-Printer-DSC09479-2-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-large-font-size wp-block-paragraph\"><strong>What Does a Travel Brochure Look Like?<\/strong><\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Most travel brochures use a tri-fold format: a single sheet folded twice into six panels, which is why it&#8217;s such a popular choice for this kind of content \u2014 enough panels to organize an overview, a few highlights, and practical details without overwhelming the reader. A standard sheet size is 8.5&#8243; x 11&#8243;, though larger sizes like 8.5&#8243; x 14&#8243; or 11&#8243; x 17&#8243; are used when there&#8217;s more content to fit. You can see how the standard <a href=\"https:\/\/www.greenerprinter.com\/products\/custom-trifold-brochure-printing\">tri-fold format<\/a> breaks a single sheet into six panels if you want the exact panel dimensions.<\/p>\n\n\n\n<p class=\"has-large-font-size wp-block-paragraph\"><strong>How to Make a Travel Brochure: Step-by-Step<\/strong><\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">1. Choose Your Destination and Angle<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Decide what the brochure is actually selling \u2014 a country, a city, a specific trip package, or a single attraction. A narrower focus almost always makes for a stronger, more organized brochure than trying to cover an entire country in six panels.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">2. Research Your Key Facts and Highlights<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Gather the practical details and the &#8220;why visit&#8221; highlights before you start designing \u2014 trying to write copy and search for facts at the same time usually leads to a disorganized brochure.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">3. Plan Your Panel Layout<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Sketch out which content goes on which panel before you touch a design tool. A common tri-fold structure: front cover (destination name and hero image), inside panels for highlights and practical info, and a back panel for contact info, a map, or a call to action.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">4. Choose Your Photos<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Photography carries a lot of the persuasive weight in a travel brochure, so prioritize a few strong, high-quality images over a large number of mediocre ones.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">5. Design and Write Your Copy<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Keep the writing short and vivid \u2014 travel brochure copy works in phrases and short sentences, not paragraphs. Use headers to organize each panel so a reader can scan the piece quickly.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">6. Add a Map<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">A simple map \u2014 even a hand-drawn or simplified one for a school project \u2014 helps orient the reader and is one of the most expected elements of a travel brochure.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">7. Proof and Finalize<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Before printing, double-check your panel order and fold direction. It&#8217;s an easy step to skip, but a brochure with panels in the wrong order reads as confusing rather than persuasive. Export as a print-ready PDF once everything checks out.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.greenerprinter.com\/blog\/wp-content\/uploads\/2026\/09\/20240104-Greener-Printer-DSC08577-1024x683.jpg\" alt=\"A folded informational pamphlet titled &quot;Drop-Off Centers&quot; standing next to an accordion-folded brochure outlining waste management schedules and accepted items on a tan surface.\" class=\"wp-image-672\" srcset=\"https:\/\/www.greenerprinter.com\/blog\/wp-content\/uploads\/2026\/09\/20240104-Greener-Printer-DSC08577-1024x683.jpg 1024w, https:\/\/www.greenerprinter.com\/blog\/wp-content\/uploads\/2026\/09\/20240104-Greener-Printer-DSC08577-300x200.jpg 300w, https:\/\/www.greenerprinter.com\/blog\/wp-content\/uploads\/2026\/09\/20240104-Greener-Printer-DSC08577-768x512.jpg 768w, https:\/\/www.greenerprinter.com\/blog\/wp-content\/uploads\/2026\/09\/20240104-Greener-Printer-DSC08577-1536x1024.jpg 1536w, https:\/\/www.greenerprinter.com\/blog\/wp-content\/uploads\/2026\/09\/20240104-Greener-Printer-DSC08577-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-large-font-size wp-block-paragraph\"><strong>Making a Travel Brochure for a School Project<\/strong><\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">If you&#8217;re building a travel brochure as a school assignment, the process above still applies, with a few adjustments:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-medium-font-size\">Pick a destination you can actually research \u2014 a specific city or region is easier to cover well than an entire country.<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Include a map and at least one key fact per panel \u2014 teachers commonly look for a mix of geography, culture, and practical travel information.<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Handmade is fine \u2014 a folded piece of paper or poster board works just as well as a digital design if that&#8217;s the assignment, as long as the panel structure and content are organized clearly.<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Cite your sources \u2014 if you&#8217;re using facts or images from other websites, keep a note of where they came from, since many assignments require it.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-large-font-size wp-block-paragraph\"><strong>FAQ: Quick Answers About Travel Brochures<\/strong><\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">What is the meaning of a travel brochure? A travel brochure is a folded, printed piece that promotes a destination, trip, or travel service using photography, key facts, and short persuasive copy.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">What does a travel brochure include? Most travel brochures include a destination overview, key attractions or activities, practical travel details, photography, a map, and contact or booking information where relevant.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">What format is a travel brochure usually in? Most travel brochures use a tri-fold format \u2014 a single sheet folded twice into six panels \u2014 though other brochure fold styles work too depending on how much content you have.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">How do I make a travel brochure for a school project? Pick a specific, researchable destination, plan your panels before designing, include a map and key facts on each panel, and cite your sources \u2014 a handmade version works just as well as a digital one.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ready to bring your project to life? Greenerprinter offers a full range of sustainable printing options. Explore some of our most popular products:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Calendar Printing<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:16px\"><strong>\u00a0<a href=\"https:\/\/www.greenerprinter.com\/products\/custom-calendar-printing\">Custom Calendars<\/a> | <a href=\"https:\/\/www.greenerprinter.com\/products\/custom-calendar-printing\">Wall Calendars<\/a> | <a href=\"https:\/\/www.greenerprinter.com\/products\/custom-calendar-printing\">Saddle-Stitched Calendars<\/a><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Book &amp; Booklet Printing<\/strong><\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:16px\"><a href=\"https:\/\/www.greenerprinter.com\/book-printing\">Custom Books<\/a> | <a href=\"https:\/\/www.greenerprinter.com\/products\/booklet-printing\">Custom Booklets<\/a> | <a href=\"https:\/\/www.greenerprinter.com\/products\/custom-saddle-stitched-booklet-printing\">&nbsp;Saddle-Stitched Booklets<\/a> | <a href=\"https:\/\/www.greenerprinter.com\/products\/custom-zine-printing\">Zines<\/a> | <a href=\"https:\/\/www.greenerprinter.com\/catalog-printing\">Catalogs<\/a>&nbsp;<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Brochure Printing<\/strong><\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:16px\">&nbsp;<a href=\"https:\/\/www.greenerprinter.com\/products\/brochures\">Custom Brochures<\/a> | <a href=\"https:\/\/www.greenerprinter.com\/products\/custom-trifold-brochure-printing\">Tri-Fold<\/a> | <a href=\"https:\/\/www.greenerprinter.com\/products\/half-fold-brochure\">Bi-Fold<\/a> | <a href=\"https:\/\/www.greenerprinter.com\/products\/custom-gate-fold-brochure-printing\">Gate Fold<\/a> | <a href=\"https:\/\/www.greenerprinter.com\/products\/custom-z-fold-brochure-printing\">Z-Fold<\/a><\/h2>\n","protected":false},"excerpt":{"rendered":"<p>Travel brochures show up everywhere \u2014 from travel agency counters to middle school geography projects \u2014 but what actually makes one a travel brochure? Here&#8217;s a clear definition, what to include, and a step-by-step guide to making your own.<\/p>\n","protected":false},"author":7,"featured_media":671,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-663","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-products"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What Is a Travel Brochure? Plus How to Make One - Greenerprinter<\/title>\n<meta name=\"description\" content=\"What is a travel brochure, and what should it include? 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