{"id":711,"date":"2024-10-05T11:26:00","date_gmt":"2024-10-05T11:26:00","guid":{"rendered":"https:\/\/www.greenerprinter.com\/blog\/?p=711"},"modified":"2026-09-09T11:26:38","modified_gmt":"2026-09-09T11:26:38","slug":"what-is-eddm-postcard-printing","status":"publish","type":"post","link":"https:\/\/www.greenerprinter.com\/blog\/what-is-eddm-postcard-printing\/","title":{"rendered":"What Is EDDM Postcard Printing? A Quick Guide"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\">What Is EDDM Postcard Printing?<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">An EDDM postcard is a postcard built specifically for USPS&#8217;s Every Door Direct Mail program \u2014 meaning it&#8217;s designed and formatted to mail to every address on a chosen carrier route, with no mailing list required. It&#8217;s the single most common EDDM format, and for good reason: postcards are the cheapest, fastest EDDM piece to produce, and the format doesn&#8217;t require an envelope or any assembly. But an EDDM postcard isn&#8217;t just a regular postcard with a stamp \u2014 it has its own size rules and required address-side elements that a standard postcard doesn&#8217;t.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.greenerprinter.com\/blog\/wp-content\/uploads\/2026\/09\/20231211-Greener-Printer-DSC00879e-1-1024x683.jpg\" alt=\"two postcards beside each other\" class=\"wp-image-714\" srcset=\"https:\/\/www.greenerprinter.com\/blog\/wp-content\/uploads\/2026\/09\/20231211-Greener-Printer-DSC00879e-1-1024x683.jpg 1024w, https:\/\/www.greenerprinter.com\/blog\/wp-content\/uploads\/2026\/09\/20231211-Greener-Printer-DSC00879e-1-300x200.jpg 300w, https:\/\/www.greenerprinter.com\/blog\/wp-content\/uploads\/2026\/09\/20231211-Greener-Printer-DSC00879e-1-768x512.jpg 768w, https:\/\/www.greenerprinter.com\/blog\/wp-content\/uploads\/2026\/09\/20231211-Greener-Printer-DSC00879e-1-1536x1024.jpg 1536w, https:\/\/www.greenerprinter.com\/blog\/wp-content\/uploads\/2026\/09\/20231211-Greener-Printer-DSC00879e-1-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">How EDDM Postcard Printing Works<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The process runs in a few stages: design your postcard (following the postal requirements below), choose the carrier routes you want to cover, then either print-only and handle the mailing yourself, or use a full-service option where the printer bundles and delivers the mailing to USPS directly. Because there&#8217;s no list to buy or manage, the lead time is mostly production plus mail delivery time \u2014 there&#8217;s no separate step for sourcing addresses.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">EDDM Postcard Design Requirements<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">This is where an EDDM postcard differs most from a standard one, and it&#8217;s worth getting right the first time rather than after a rejected print run:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Indicia (postage marking):<\/strong> Goes in the upper-right corner of the address side, inside a rectangle roughly 1.625&#8243; from the right edge and 1.375&#8243; from the top, with at least 1\/8&#8243; of clear space around it. It needs to be printed directly onto the piece \u2014 a handwritten, stickered, stamped, or label-applied indicia isn&#8217;t accepted.<\/li>\n\n\n\n<li><strong>Required address-side wording:<\/strong> Every EDDM postcard needs &#8220;LOCAL POSTAL CUSTOMER&#8221; or &#8220;RESIDENTIAL CUSTOMER&#8221; printed on the address side, since there&#8217;s no individual name to address it to \u2014 positioned below and to the left of the indicia, in the lower-right portion of the card.<\/li>\n\n\n\n<li><strong>Return address:<\/strong> Optional, and placed in the upper-left corner of the address side if you include one.<\/li>\n\n\n\n<li><strong>Clear zone:<\/strong> Keep roughly the lower-right 4.5&#8243; x 2.75&#8243; area of the address side clean, since that&#8217;s the space USPS processing equipment reads.<\/li>\n\n\n\n<li><strong>Typeface:<\/strong> A clean sans-serif font (Arial, Helvetica, or similar) for the indicia and required text \u2014 decorative or script fonts can get a piece flagged.<\/li>\n\n\n\n<li><strong>The image side is yours:<\/strong> USPS doesn&#8217;t restrict layout on the reverse \u2014 that&#8217;s where your headline, offer, and design live.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">On the production side, standard print file specs apply too: 300 DPI images, CMYK color (not RGB), 0.125&#8243; bleed on all sides, a 0.25&#8243; safe zone for text and logos, and a press-quality PDF (PDF\/X-1a or similar) rather than a low-res web file.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">EDDM Postcard Sizes<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">EDDM postcards run larger than a typical greeting-card-sized postcard, since USPS requires a minimum size for pieces mailed this way. Common EDDM postcard sizes include 4&#8243; x 11&#8243;, 6&#8243; x 11&#8243;, 6.5&#8243; x 9&#8243;, 6.5&#8243; x 8&#8243;, 8&#8243; x 10&#8243;, 8&#8243; x 11&#8243;, and 9&#8243; x 12&#8243;, with custom sizes available on request from most printers. A bigger postcard is also a practical advantage beyond meeting the postal minimum \u2014 it&#8217;s harder to miss in a stack of regular-sized mail.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Print-Only vs. Full-Service EDDM Postcard Printing<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">There are two ways to get an EDDM postcard job done, and it&#8217;s worth knowing which one you&#8217;re actually ordering. Print-only EDDM postcard printing gets you the finished, postally-compliant postcards ready for you to bundle and drop off at the post office yourself, following USPS&#8217;s route-selection process. Full-service EDDM postcard printing takes that off your plate entirely \u2014 the printer maps the routes, prints, bundles, and delivers the mailing to USPS directly, so the only thing you&#8217;re doing is approving the design and route selection.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.greenerprinter.com\/blog\/wp-content\/uploads\/2026\/09\/Greener-Printer-JSP07806-1024x683.jpg\" alt=\"\" class=\"wp-image-719\" srcset=\"https:\/\/www.greenerprinter.com\/blog\/wp-content\/uploads\/2026\/09\/Greener-Printer-JSP07806-1024x683.jpg 1024w, https:\/\/www.greenerprinter.com\/blog\/wp-content\/uploads\/2026\/09\/Greener-Printer-JSP07806-300x200.jpg 300w, https:\/\/www.greenerprinter.com\/blog\/wp-content\/uploads\/2026\/09\/Greener-Printer-JSP07806-768x512.jpg 768w, https:\/\/www.greenerprinter.com\/blog\/wp-content\/uploads\/2026\/09\/Greener-Printer-JSP07806-1536x1024.jpg 1536w, https:\/\/www.greenerprinter.com\/blog\/wp-content\/uploads\/2026\/09\/Greener-Printer-JSP07806-2048x1366.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Industries That Use EDDM Postcards<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">EDDM postcards show up across a wide range of local businesses, mainly because the format is built for reaching a neighborhood rather than a specific customer list:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Restaurants and retailers<\/strong> use them for grand openings and local promotions.<\/li>\n\n\n\n<li><strong>Home services and landscapers<\/strong> use them for neighborhood canvassing \u2014 introducing a service to everyone on a block at once.<\/li>\n\n\n\n<li><strong>Realtors<\/strong> use them to &#8220;farm&#8221; a zip code, staying visible to everyone in an area they want future listings from.<\/li>\n\n\n\n<li><strong>Dentists and clinics<\/strong> use them for new-patient offers aimed at people who live nearby.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">If your business depends on local visibility rather than a specific mailing list, an EDDM postcard is usually the lowest-friction way to test that.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Where to Get EDDM Postcards Printed<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">EDDM postcard printing is offered by a range of local print shops and online printers, but the service varies \u2014 some offer print-only production, while others handle route selection and mailing as part of the job. It&#8217;s worth confirming upfront which one you&#8217;re ordering, since a print-only order still requires you to select routes, bundle the mailing, and handle the post office drop-off yourself.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.greenerprinter.com\/blog\/wp-content\/uploads\/2026\/09\/20230724-Greener-Printer-DSC01333-1024x683.jpg\" alt=\"two postcards beside each other\" class=\"wp-image-721\" srcset=\"https:\/\/www.greenerprinter.com\/blog\/wp-content\/uploads\/2026\/09\/20230724-Greener-Printer-DSC01333-1024x683.jpg 1024w, https:\/\/www.greenerprinter.com\/blog\/wp-content\/uploads\/2026\/09\/20230724-Greener-Printer-DSC01333-300x200.jpg 300w, https:\/\/www.greenerprinter.com\/blog\/wp-content\/uploads\/2026\/09\/20230724-Greener-Printer-DSC01333-768x512.jpg 768w, https:\/\/www.greenerprinter.com\/blog\/wp-content\/uploads\/2026\/09\/20230724-Greener-Printer-DSC01333-2048x1365.jpg 2048w, https:\/\/www.greenerprinter.com\/blog\/wp-content\/uploads\/2026\/09\/20230724-Greener-Printer-DSC01333-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">A Note on Getting It Printed<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Greenerprinter prints EDDM postcards in sizes from 4&#8243; x 11&#8243; up to 9&#8243; x 12&#8243; (custom sizes available on request), on more than a dozen recycled or FSC-certified stocks \u2014 from economical 70# uncoated to premium 100# silk, in matte, gloss, or soft-touch finishes. Choose print-only for self-drop-off, or full-service, where they print and mail directly from their facility. Production typically runs 2\u20137 days after proof approval depending on the turnaround speed you select.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ready to bring your project to life? Greenerprinter offers a full range of sustainable printing options. Explore some of our most popular products:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Calendar Printing<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<a href=\"https:\/\/www.greenerprinter.com\/products\/custom-calendar-printing\">Custom Calendars<\/a> | <a href=\"https:\/\/www.greenerprinter.com\/products\/custom-wall-calendar-printing\">Wall Calendars<\/a> | <a href=\"https:\/\/www.greenerprinter.com\/products\/custom-saddle-stitched-calendar-printing\">Saddle-Stitched Calendars<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Book &amp; Booklet Printing<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.greenerprinter.com\/products\/book-printing\">Custom Books<\/a> | <a href=\"https:\/\/www.greenerprinter.com\/products\/booklet-printing\">Custom Booklets<\/a> | <a href=\"https:\/\/www.greenerprinter.com\/products\/custom-saddle-stitched-booklet-printing\">&nbsp;Saddle-Stitched Booklets<\/a> | <a href=\"https:\/\/www.greenerprinter.com\/products\/custom-zine-printing\">Zines<\/a> | <a href=\"https:\/\/www.greenerprinter.com\/products\/custom-catalog-printing\">Catalogs<\/a>&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Brochure Printing<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<a href=\"https:\/\/www.greenerprinter.com\/products\/brochures\">Custom Brochures<\/a> | <a href=\"https:\/\/www.greenerprinter.com\/products\/custom-trifold-brochure-printing\">Tri-Fold<\/a> | <a href=\"https:\/\/www.greenerprinter.com\/products\/custom-bi-fold-brochure-printing\">Bi-Fold<\/a> | <a href=\"https:\/\/www.greenerprinter.com\/products\/custom-gate-fold-brochure-printing\">Gate Fold<\/a> | <a href=\"https:\/\/www.greenerprinter.com\/products\/custom-z-fold-brochure-printing\">Z-Fold<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>An EDDM postcard only works if it&#8217;s built to the right size and the right postal rules. Here&#8217;s what makes one different from a regular postcard \u2014 and how to get it printed correctly the first time.<\/p>\n","protected":false},"author":7,"featured_media":712,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-711","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What Is EDDM Postcard Printing? A Quick Guide - Greenerprinter<\/title>\n<meta name=\"description\" content=\"What is an EDDM postcard, and what does it take to print one right? 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