{"id":763,"date":"2024-11-25T13:11:00","date_gmt":"2024-11-25T13:11:00","guid":{"rendered":"https:\/\/www.greenerprinter.com\/blog\/?p=763"},"modified":"2026-09-09T13:12:10","modified_gmt":"2026-09-09T13:12:10","slug":"what-is-usps-marketing-mail","status":"publish","type":"post","link":"https:\/\/www.greenerprinter.com\/blog\/what-is-usps-marketing-mail\/","title":{"rendered":"What Is USPS Marketing Mail? A Complete Guide"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\">What Is USPS Marketing Mail?<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">USPS Marketing Mail is the official name for the mail class businesses use to send promotional material \u2014 postcards, catalogs, flyers, and similar pieces \u2014 to a specific list of addresses at a discounted, bulk postage rate. If the name doesn&#8217;t ring a bell but &#8220;bulk mail&#8221; or &#8220;standard mail&#8221; does, that&#8217;s because it&#8217;s the same thing under a different name: USPS rebranded Standard Mail as USPS Marketing Mail in 2016, specifically to make it clearer that the class exists for marketers sending promotional and advertising content, as opposed to personal or transactional correspondence.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.greenerprinter.com\/blog\/wp-content\/uploads\/2026\/09\/Greener-Printer-JSP07770-1024x683.jpg\" alt=\"brochure with an envelope beside each other\" class=\"wp-image-766\" srcset=\"https:\/\/www.greenerprinter.com\/blog\/wp-content\/uploads\/2026\/09\/Greener-Printer-JSP07770-1024x683.jpg 1024w, https:\/\/www.greenerprinter.com\/blog\/wp-content\/uploads\/2026\/09\/Greener-Printer-JSP07770-300x200.jpg 300w, https:\/\/www.greenerprinter.com\/blog\/wp-content\/uploads\/2026\/09\/Greener-Printer-JSP07770-768x512.jpg 768w, https:\/\/www.greenerprinter.com\/blog\/wp-content\/uploads\/2026\/09\/Greener-Printer-JSP07770-1536x1025.jpg 1536w, https:\/\/www.greenerprinter.com\/blog\/wp-content\/uploads\/2026\/09\/Greener-Printer-JSP07770-2048x1366.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">USPS Marketing Mail vs. First-Class Mail<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The tradeoff between these two mail classes comes down to speed versus cost. First-Class Mail is faster \u2014 typically delivered in 1 to 5 business days \u2014 but costs meaningfully more per piece, especially at volume. USPS Marketing Mail trades some of that speed for a substantially lower per-piece rate once you&#8217;re mailing in bulk, which is exactly why it&#8217;s the default choice for postcards, catalogs, and other promotional mail sent to a list rather than one letter at a time.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">USPS Marketing Mail vs. EDDM: What&#8217;s the Real Difference?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">This is the most common point of confusion, and it comes down to one thing: the list. USPS Marketing Mail requires you to have (and address) a specific list of recipients before you mail \u2014 a customer list, a purchased list, or any other targeted set of addresses. Every Door Direct Mail (EDDM), by contrast, needs no list at all; it mails to every address on a chosen carrier route instead of specific named recipients. If you&#8217;re trying to reach your own customers or a specific target audience, Marketing Mail is the right tool; if you&#8217;re trying to saturate a neighborhood regardless of who lives there, EDDM is. For a deeper look at EDDM specifically, see our guides on <a href=\"https:\/\/www.greenerprinter.com\/blog\/what-is-eddm-every-door-direct-mail-explained\/\">what EDDM is<\/a> and <a href=\"https:\/\/www.greenerprinter.com\/blog\/what-is-eddm-postcard-printing\/\">EDDM postcard printing<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What Are &#8220;Flats&#8221; in USPS Marketing Mail?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Within Marketing Mail, USPS sorts pieces into three categories: letters, flats, and parcels. Letters are your standard postcards and small envelopes. Flats are the larger, rigid mailpieces \u2014 large envelopes, catalogs, and oversized pieces \u2014 that exceed standard letter-size limits, generally up to about 12&#8243; x 15&#8243; and 3\/4&#8243; thick. Parcels cover anything with more depth or bulk than a flat can handle. Most direct mail marketing (postcards, folded self-mailers, standard catalogs) falls into the letters or flats categories rather than parcels.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.greenerprinter.com\/blog\/wp-content\/uploads\/2026\/09\/20230724-Greener-Printer-DSC01360-2-1024x683.jpg\" alt=\"two envelopes beside each other\" class=\"wp-image-767\" srcset=\"https:\/\/www.greenerprinter.com\/blog\/wp-content\/uploads\/2026\/09\/20230724-Greener-Printer-DSC01360-2-1024x683.jpg 1024w, https:\/\/www.greenerprinter.com\/blog\/wp-content\/uploads\/2026\/09\/20230724-Greener-Printer-DSC01360-2-300x200.jpg 300w, https:\/\/www.greenerprinter.com\/blog\/wp-content\/uploads\/2026\/09\/20230724-Greener-Printer-DSC01360-2-768x512.jpg 768w, https:\/\/www.greenerprinter.com\/blog\/wp-content\/uploads\/2026\/09\/20230724-Greener-Printer-DSC01360-2-1536x1024.jpg 1536w, https:\/\/www.greenerprinter.com\/blog\/wp-content\/uploads\/2026\/09\/20230724-Greener-Printer-DSC01360-2-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Minimum Requirements and Getting a Mailing Permit<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">USPS Marketing Mail isn&#8217;t something you can drop off one piece at a time. Every mailing needs at least 200 identical or nearly identical pieces, or a total weight of at least 50 pounds, to qualify for the discounted rate. You&#8217;ll also need a USPS mailing permit, which typically involves a one-time application fee plus an annual permit imprint fee (if you&#8217;re printing postage directly on the piece rather than using a stamp or meter) \u2014 real, ongoing costs that are part of why most businesses don&#8217;t set this up themselves for occasional mailings.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How Long Does USPS Marketing Mail Take to Deliver?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">USPS doesn&#8217;t guarantee a specific delivery date for Marketing Mail, but the typical delivery window runs 3 to 10 business days, with most pieces arriving within 5 to 7 days. That&#8217;s noticeably slower than First-Class Mail, and it&#8217;s the direct tradeoff for the lower bulk postage rate \u2014 worth planning around if your mailing is tied to a specific date, like an event or a limited-time offer, since Marketing Mail simply doesn&#8217;t move with First-Class Mail&#8217;s priority.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to Actually Use USPS Marketing Mail for Your Business<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Given the permit process, the minimum quantity requirement, and the address-list preparation involved, most businesses don&#8217;t apply for their own USPS mailing permit for occasional campaigns \u2014 they go through a printer or mail house that already holds one. That gets you addressing, postal presort (which is what actually earns the bulk discount), and mailing handled as part of the print job, rather than a separate process you have to manage on top of design and printing.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.greenerprinter.com\/blog\/wp-content\/uploads\/2026\/09\/20231128-Greener-Printer-DSC09251e-1-1024x683.jpg\" alt=\"non profit stamps in close up in white and beige envelopes\" class=\"wp-image-769\" srcset=\"https:\/\/www.greenerprinter.com\/blog\/wp-content\/uploads\/2026\/09\/20231128-Greener-Printer-DSC09251e-1-1024x683.jpg 1024w, https:\/\/www.greenerprinter.com\/blog\/wp-content\/uploads\/2026\/09\/20231128-Greener-Printer-DSC09251e-1-300x200.jpg 300w, https:\/\/www.greenerprinter.com\/blog\/wp-content\/uploads\/2026\/09\/20231128-Greener-Printer-DSC09251e-1-768x512.jpg 768w, https:\/\/www.greenerprinter.com\/blog\/wp-content\/uploads\/2026\/09\/20231128-Greener-Printer-DSC09251e-1-1536x1024.jpg 1536w, https:\/\/www.greenerprinter.com\/blog\/wp-content\/uploads\/2026\/09\/20231128-Greener-Printer-DSC09251e-1-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">A Note on Getting It Printed and Mailed<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Greenerprinter handles USPS Marketing Mail campaigns directly \u2014 printing, addressing, postal presort, and postage are all included when you mail postcards, self-mailers, or catalogs to your own customer list, so there&#8217;s no separate permit or mailing setup on your end. Materials print on recycled, FSC-certified stock with soy-based inks. If you&#8217;re deciding between a targeted list mailing and EDDM&#8217;s route-based saturation coverage, our guide on <a href=\"https:\/\/www.greenerprinter.com\/blog\/which-type-of-direct-mail-is-best-for-my-business\/\">which type of direct mail is best for your business<\/a> walks through that decision in more depth.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ready to bring your project to life? Greenerprinter offers a full range of sustainable printing options. Explore some of our most popular products:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Calendar Printing<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<a href=\"https:\/\/www.greenerprinter.com\/products\/custom-calendar-printing\">Custom Calendars<\/a> | <a href=\"https:\/\/www.greenerprinter.com\/products\/custom-calendar-printing\">Wall Calendars<\/a> | <a href=\"https:\/\/www.greenerprinter.com\/products\/custom-calendar-printing\">Saddle-Stitched Calendars<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Book &amp; Booklet Printing<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.greenerprinter.com\/book-printing\">Custom Books<\/a> | <a href=\"https:\/\/www.greenerprinter.com\/products\/booklet-printing\">Custom Booklets<\/a> | <a href=\"https:\/\/www.greenerprinter.com\/products\/custom-saddle-stitched-booklet-printing\">&nbsp;Saddle-Stitched Booklets<\/a> | <a href=\"https:\/\/www.greenerprinter.com\/products\/custom-zine-printing\">Zines<\/a> | <a href=\"https:\/\/www.greenerprinter.com\/catalog-printing\">Catalogs<\/a>&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Brochure Printing<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<a href=\"https:\/\/www.greenerprinter.com\/products\/brochures\">Custom Brochures<\/a> | <a href=\"https:\/\/www.greenerprinter.com\/products\/custom-trifold-brochure-printing\">Tri-Fold<\/a> | <a href=\"https:\/\/www.greenerprinter.com\/products\/half-fold-brochure\">Bi-Fold<\/a> | <a href=\"https:\/\/www.greenerprinter.com\/products\/custom-gate-fold-brochure-printing\">Gate Fold<\/a> | <a href=\"https:\/\/www.greenerprinter.com\/products\/custom-z-fold-brochure-printing\">Z-Fold<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>USPS Marketing Mail is the mail class most businesses actually mean when they say &#8220;bulk mail&#8221; \u2014 but it works differently than EDDM, has its own permit process, and its own delivery timeline. Here&#8217;s what it actually involves.<\/p>\n","protected":false},"author":7,"featured_media":764,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,3],"tags":[],"class_list":["post-763","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What Is USPS Marketing Mail? A Complete Guide - Greenerprinter<\/title>\n<meta name=\"description\" content=\"What is USPS Marketing Mail, how is it different from EDDM or First-Class Mail, and how long does it take to arrive? 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