Unwind directions are a very important part of ordering product labels on rolls - we need to know in which direction your labels need to come off the roll when you're applying them to your products. This is critical when mechanical applicators are used, but can still be important even if you hand-apply your labels.
If you don't care what direction the labels need to unwind (e.g. if you're hand applying and it's not important to you), just use the default "Right Off First" orientation (which is the most popular in our experience). If you're still not sure, contact us and we'll help you decide the best unwind direction - which can affect pricing in some circumstances.