Variable Data Printing

Variable Data Printing is how we make each piece in an order unique to the person it will be sent to. Receiving a customized letter with the prospective customer's name or other personalized information has been shown to dramatically increase response rates. It can also decrease printing costs and save resources by providing shorter, more targeted print runs as opposed to printing more than you need in order to send mailers to an entire area.

Variable elements can be text, graphics or photos, color or black-and-white. By using a variable data software program, customized artwork for each page can be applied based on a record-by-record basis. You can even set up rules based on relationships among data fields to customize your products even further. For example, if one record has a male in his 30’s the corresponding graphic can be colored green whereas a male in his 50’s might have a blue graphic and a female in her 30’s might have a yellow graphic. It’s even possible to use mathematical data to automatically generate unique charts & graphs, as is often seen in Annual Reports, 401(k) Statements, data sheets, etc.

If you want to use this exciting technology to see improvements in your marketing strategies simply add a note in your custom quote letting us know! We’ll need your graphics for the base design, any variable graphics you plan on using, and, of course, your database of variable information preferably as a .csv or .xlsx file.

If you have any other questions, don’t hesitate to reach out to csr@greenerprinter.com or give us a call at 1-800-655-5833. We’re happy to help you increase your customer engagement with this customizable printing method.