What are Table Tents?

When digital marketing can't reach customers already in your store, table tents step in. Here's what table tents are, how they can boost sales and brand awareness, and why they're a go-to choice for both businesses and events.

Michael Assadi Apr 22, 2025 4 min read

In a time when digital marketing rules, physical marketing tends to stand out. Promotional items like catalogs, paper menus, brochures, and flyers leave lasting impressions on potential buyers, but these items aren’t as effective when you’re trying to reach customers already in your store. Most businesses can’t fit entire billboards into their building and walls can only hold so many posters. This is when table tents come in handy.

So, What are Table Tents?

Table tents are a simple, physical marketing solution. They are small self-standing signs made from folded cardstock. They are designed to fit on table tops and advertise products or services. Table tents are very common in restaurants but can also be beneficial in other business settings. Consider leaving a table tent in your reception area, trade show booth, showroom, lobby, or other high-traffic areas.

One unfolded table tent next to a small and medium sized table tent advertising a sale

How Can Table Tents Help Your Business?

Table tents can lead to a variety of benefits. Besides being easy to create and affordable to produce, table tents can generate sales, increase brand awareness, and help your customers feel more connected to your brand.

Increase Sales

Table tents are perfect for advertising your newest product, limited edition item, or fan-favorite service. Providing another chance for customers to see and think about these new options makes it more likely that customers will buy what you advertise. This can be especially beneficial during sales or promotions. Reminding customers of your other options increases the success of upselling or cross-selling. This can boost sales.

Increase Brand Exposure

Table tents are another place where you can get your branding in front of customers. By adding your logo and sticking to a design within your brand guidelines, you can create a table tent advertisement that helps cement your brand identity. Even if a customer doesn’t purchase something from your ad, they have become more familiar with your business just by looking at it.

Increase Interaction

Adding a simple call to action can greatly increase customer interaction with your table tents. Asking them to talk to a server about a weekly special or sign up for your email marketing list for a small discount creates action and helps connect your brand to your customers. It’s also easy to integrate table tents with digital marketing. By simply adding a QR code or website URL, you can direct customers to your website. Adding a hashtag can encourage customers to interact with your business on social media.

One folded and one unfolded Italian Ice table tent.

Are Table Tents Good for Events?

In addition to helping businesses advertise and sell more products, table tent cards are also essential for events. At events, table tents reinforce your theme while helping people find their seats, explore the menu, and thank sponsors. Table tents are common at weddings, galas, dinner parties, and conferences. One great use for table tents at events is listing the names of everyone assigned to sit at a specific table. Table tents are the perfect way to reduce confusion in an elegant manner.

Where Can You Print Table Tents?

Greenerprinter is the perfect place to print your table tents! With years of experience printing marketing items like business cards, door hangers, books and booklets, gift certificates, and table tents, we are experts in producing high-quality, eco-friendly marketing items for businesses in all industries. When you print with us, you have total control over the finished product. From picking the paper type to adding eye-catching finishing touches like foil or embossing. Choose Greenerprinter for your next table tent order.

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Written by

Michael Assadi

Greenerprinter print team · Richmond, CA